Look 01
Linen Stripe Ease
Breezy shirts. Wide-leg comfort.
Redtag Women Campaign System
Dress Light. Move Easy.
Campaign platform
A warm, breathable women’s summer edit built around everyday elegance, light movement and confident styling. The system connects the master hero image to individual look cards, shopping category tiles, product detail crops, social storytelling and a campaign copy post.
Linen SetsRelaxed ShirtsCo-ordsWide TrousersSandalsBags & Scarves
01
Creative system, not one image
One campaign world expands into a full visual system: hero banner, look cards, category tiles, texture details, social carousel and campaign copy layout.
Home hero banner / 16:9 masterWarm landscape · breathable styling · everyday elegance
Campaign looks
Individual look cards
Each locked look becomes a standalone campaign card for category tiles, app cards, social posts and product stories. Images are centered cleanly with all image-baked text removed.
Look 02
Soft Cream Co-ord
Soft co-ords for warm days.
Look 03
Blue Kimono Co-ord
Light layers. Easy movement.
Look 04
Dusty Peach Co-ord
Summer sets with everyday polish.
Web surface
Home hero banner
The main story leads with cinematic scale and clear negative space for commercial messaging.
Shopping entry points
Category tiles
Product-focused crops connect the campaign to shopping categories. Details become the bridge between editorial mood and retail conversion.
Linen Looks
Shirts, trousers, light summer pieces.
Co-ord Sets
Matching sets, easy outfits.
Wide-leg Trousers
Movement and comfort.
Summer Sandals
Flat and heeled options.
Bags & Scarves
Finishing touches.
Social storytelling
Detail / texture story
Detail-led posts make the campaign feel more premium and create a stronger product story across social formats.
